OUR BRAND
![](https://pepafrica.com/wp-content/uploads/2023/09/brand_cause-150x150.png)
OUR CAUSE
Making it possible for our remarkable customers and their families to live with dignity and pride
![](https://pepafrica.com/wp-content/uploads/2023/09/brand_vision-150x150.png)
OUR VISION
To be the best discount retailer in Africa
![](https://pepafrica.com/wp-content/uploads/2023/09/brand_mission-150x150.png)
OUR MISSION
Best Place to WORK, best place to SHOP and the best place to INVEST.
![](https://pepafrica.com/wp-content/uploads/2023/09/brand_purpose-150x150.png)
OUR PURPOSE
Sustainable Growth
![](https://pepafrica.com/wp-content/uploads/2023/09/brand_values-150x150.png)
OUR VALUES
Honesty, Passion & Resourcefulness